Hands up everyone who threw away macbook or ipod packaging with no regret. Good news: you are minority ;) Every one of us adores nice packaging sensation even if we don’t realize that. One can either create new cool box, either improve the idea that is used everywhere to make a packaging that feels nice.

Jolly colorful Kotex tampons on the left and random result from ‘tampax’ search query

Kotex makes hygienic tampons as their competitors do. I can’t say if tampons are good or bad, but my girlfriend uses them so I at least now they exist ;) The interesting thing about Kotex tampons is that it’s very easy and enjoyable to uncover them: just twist both end9s of the cover in opposite ways. The cover would wrap along perforation and the tampon would be ready to use. Furthermore, fixing one of the ends in your hand would allow to hold uncovered tampon by covered end without touching the tampon itself!

It is natural scenario for girls and women to hold one end to twist another. That’s the way to open nail polish, lipstick, mascara etc. It seems obvious that images used for Kotex packaging aren’t accidental

This way of opening the tampon is faster and easier than waste the time searching for the flap to pull like on the pack of cigarettes. So Kotex improved the usual and not the easiest action and made the addicting scenario out of it. They’ve just thought how to improve the working scenario.

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While searching for post illustration I’ve seen Kotex has payed much attention to packaging and usability of its products. I am not sure if the competitors do the same but it would be interesting information to know.

Sign on the door of the office I share with Bo

I wrote a column for Yeti News about branding using game technologies which is a mix of one and a half clever thoughts and something stupid. If you’re good in reading in Russian, you are welcome to read my column.

Okay, iPhone OS 3.0 is out, broken, jailbroken, pwned, owned and other 1337 kittens stuff. I have iPhone that is called Original or 2G (the one with aluminium back, I like it!). I like almost everything about it, especially after I activated Japanese keyboard to type ★ and ♥. It works good, it fell on the different surfaces and still works, even the screen is a little bit damaged and seems like my SIM card is stuck in this iPhone for ages. It suits all my macs and works with them verrrrry good.

But!!

Every time I want to update something on my iPhone I have to burn all my belongings, curse my enemies, present all my goods left after fire to the poor and then start casting a spells involving words like “Pwnage”, “Quick pwnage”, “DFU”, “Jailbrake” and others. Can anyone really differ one from the other if they are not side by side in the text and knows this words’ meanings? That’s not all! I have to remember to uncheck some checkboxes, so my iPhone’s start logo won’t look like pineapple and weird drawn Steve Jobs won’t cry his LULZ at me while all that magic stuff with DFU. Isn’t it too much for just maintaining a phone?

Hey, Cupertino, I know you’re reading (or not). Guess what? I’m buying Pre or some thing like that, ’cause I am tired to live in fear that my iPhone would turn into a brick or pumpkin at midnight! And I prey that owner won’t turn into a rat.

Name of the company for TV sales. QP may be spelled as ku-pi — “buy” in Russian.